‘Intl Hotel operators keen to invest in Indian market’

Mandeep Lamba, President (South Asia), HVS Anarock commenting on the latest ‘Brand Signings in 2020’ report states that “Brand signings by keys witnessed a year-on-year decline of 40% in 2020 in the aftermath of the ongoing pandemic. During the year marred with uncertainty, 100 new hotels entered the branded hotels market, while an additional 35 hotels were re-branded. Domestic hotel operators continued to sign more properties vis-à-vis their international peers, but in a shift in strategy, international hotel operators were also keen on signing smaller properties, as they adapted to the changing market dynamics and looked at increasing their footprint in smaller cities.”