ANAROCK Group sells properties worth Rs252 cr in lockdown

Despite the coronavirus-induced nationwide lockdown and all on-ground activity halted since March 25, the ANAROCK Group has successfully closed the digital sale of 240 homes worth INR 214.6 Cr. and 62 office spaces collectively worth INR 37 Cr. Of the total number of housing sales closed post lockdown, at least 49% (approx. 117 units) worth over INR 85 Cr were sold in the highly-impacted Mumbai Metropolitan Region (MMR) alone.

Anuj Puri, Chairman – ANAROCK Group says, “The first 10 days of the lockdown were a struggle to align sales, but ANAROCK quickly took up the slack and homed in on the emerging opportunity. Many of these sales were in the final leg of the deal and others were open but were all closed virtually. Partnering with leading developers and negotiating good bargains for buyers were our key success factors, as always.” The maximum number of residential properties sold in the lockdown period were in the mid-segment priced between INR 70 lakh to INR 1.5 Cr. Office spaces were priced at approx. INR 60 lakh each.

“ANAROCK is leveraging the imperatives of the current situation with an increasing focus on digital sales,” says Mr Puri. “We are conducting a minimum of 5-6 virtual site visits per day, and are getting results.”