Accor launches Handwritten Collection

    Accor has announced a new addition to the Group’s network of brands: Handwritten Collection, a global portfolio of charming, customized hotels that offer an intimate and stylish hospitality experience.

    “Handwritten Collection enriches Accor’s offering in the collection brands segment with a curated selection of hotels that exhibit charming and one-of-a-kind concepts. Our aim, beyond delivering a truly authentic guest experience, is to support the growing number of independent and boutique hotel owners looking to boost their global profile, connect with more audiences and grow their revenue without losing their identity,” said Alex Schellenberger, Chief Marketing Officer, Premium, Midscale, Economy Brands, Accor.