Working from homes, has conveniently led the way for working from hotels, or ‘work-cation’, which has not only emerged as the latest trend, but also an innovative solution for hotels to earn revenue.
Rohit Chopra Regional Director – Sales & Distribution, India & South Asia, Accor
Many of our hotels are offering ‘Work@Hotel’ by providing a safe, alternative working space to individuals and organisations looking to work remotely. Amenities like high-speed Wi-Fi, 24/7 food and beverage options, on the go office facilities like printing and scanning, high regard for privacy, helpful team members on call and well curated spaces are available.
Sofitel Mumbai BKC, Novotel hotels in Hyderabad, Ahmedabad, Goa, Chennai, Kolkata and ibis hotels are offering a dedicated plug and play office space which can be clubbed with add-ons such as F&B options, special rate for an overnight stay and much more.
The concept of coworking spaces has gained immense popularity in the last few months as the pandemic pushed people to work remotely. A shift from traditional ways of working, is seen as a noteworthy opportunity for the hospitality industry to generate additional revenue. The strategy of thoughtfully distributing spaces and services by the hospitality industry, will take this concept far.
Enabling Accor’s augmented hospitality architecture Live, Work, Play; ‘Work’ covers the brands catering to the growing demand for coworking services. Globally, with our brands WOJO and Mama Works, we are bringing our expertise in hospitality and business solutions to modern coworking spaces – with offers and spaces to suit everyone, from freelancers to small businesses. In India, we are also open to collaborations with coworking firms in our properties across brands. As an example, Novotel Hyderabad Convention Centre and Hyderabad International Convention Centre have associated with Proppro Online who specialise in the coworking spaces segment. The hotel has witnessed a positive sentiment in the market for this initiative.
The strategy of thoughtfully distributing spaces and services by the hospitality industry, will take this concept far”
Regional Vice President – Sales & Marketing, Hyatt India
Hyatt has been reimagining spaces and experiences to provide comfortable, luxurious and safe environs for guests to step out of their homes and continue with their routines. We have introduced new workspace concepts across our hotels to help guests enhance their work routines while being ensconced in safe yet luxurious surroundings.
Many Hyatt hotels are offering safe and personalized working spaces for business travellers. Hyatt Centric MG Road Bangalore launched The Work Pad package in June 2020 for INR 1800/day. Grand Hyatt Mumbai came up with The Corner Office in July 2020, starting at INR 14,000 + taxes. Hyatt Hyderabad Gachibowli has launched Work from Hyatt cabins which start at INR 2000/day. Hyatt Regency Delhi also offers secure and personalised working spaces to cater to the needs of business travellers. Hyatt Place Hyderabad has introduced ‘The Working Place’ starting at INR 3995+ taxes/day on double occupancy.
Keeping up with the current reality, a lot of people are working remotely, and are looking for comfortable, peaceful and most importantly, safe places to work from. We anticipate this trend to continue in the near future, and I’m glad we at Hyatt have been able to provide guests with safe and innovative solutions for their needs.
We have introduced new workspace concepts across our hotels to help guests enhance their work routines “
Sudeep Jain Managing Director, SWA , IHG
We have adapted our business to include relevant offerings that enable us to stay connected with our guests. One of these initiatives includes accommodating the needs of guests who require a safe workspace or are simply looking for a break from working from home in an environment that feels as safe as their home. Many of our hotels across the country are offering customised facilities and packages to corporates and individuals, enabling them to work from our hotels with the assurance of a safe and convenient environment.
Our global upscale brand, Crowne Plaza, which is well suited for corporate guests, is especially gaining a lot of popularity in this segment. Hotels such as Crowne Plaza Ahmedabad City Centre, Crowne Plaza New Delhi Mayur Vihar Noida, Crowne Plaza Chennai Adyar Park, Crowne Plaza New Delhi Okhla and Crowne Plaza Greater Noida are offering multiple packages suited to cater to the current needs of our corporate guests. IHG hotels across other brands including Holiday Inn New Delhi Mayur Vihar and Holiday Inn Express Kolkata Airport are also offering various packages for this segment. Additionally, specifically tailored service packages are being offered across our Holiday Inn Express hotels portfolio with properties located in cities such as Gurgaon, Pune, Bengaluru, Chennai, Hyderabad, Ahmedabad and Nasik.
While there is potential that hotels could gain popularity amongst corporates – big, medium and small, as an alternate working space for their employees, it cannot be confirmed as a long-term change as yet.
Crowne Plaza New Delhi Mayur Vihar Noida has tied up with a coworking space company, Primus Workspaces, to work with their client base and take our offering to companies & individuals who are looking for a quality alternate working space. Other similar companies have shown interest and we are in discussions in various markets to bring our offerings to more clients.
“Crowne Plaza, which is well suited for corporate guests, is especially gaining a lot of popularity in this segment”
Abinash Manghani CEO, WelcomHeritage
Work from home seemed like a dream once upon a time, but now it’s a part of the new normal since the pandemic has wreaked a havoc. But, somehow over the months people have realised that it has become more exhausting and tiresome working from home than it was going to the office. Thus, we have curated ‘Work From Here’ packages for everyone who wants a break from their mundane routine. These are short stays away from home which allow you to chill, work and relax, including a variety of hospitality services. Additionally, all our hotels follow guidelines laid down by the government to ensure that you are safe.
As of now, two of our hotels are part of the programme, considering the easy accessibility from key metros. We are in the process of adding more hotels to the programme. WelcomHeritage Ayatana, a nature & a wellness retreat is situated in Coorg which is famous for its dreamy landscapes, misty mornings, and lush forests. WelcomHeritage Inderpura Resort is situated in Shekhawati region (Udaipurwati) of Rajasthan surrounded by the Aravalli range. We are promoting ‘Work From Here’ packages for a minimum stay of five nights for hotels conveniently located at 3-6 hours’ drive from key metros.
The ‘hybrid hospitality’ concept could be an additional source of income for the hotels. Hotels renting out space to meet, collaborate, socialise and work could be a way that underperforming areas within the building can be optimised from a revenue and income perspective. Thus, I think from investors’ perspective this could be an appealing concept and it might become a permanent new form of hospitality in the coming future.
“We are promoting ‘Work From Here’ packages for hotels located at 3-6 hours’ drive from key metros”
Nikhil Sharma Area Director Eurasia, Wyndham Hotels & Resorts
With a plethora of properties to choose from, our Wyndham branded hotels in India are equipped to offer guests the option of working from one of our hotels. On a corporate level, our sales team here at Wyndham Hotels & Resorts has been working on many initiatives in support of business travellers. One of these initiatives includes the introduction of Wyndham Easy Book, a new offering aimed at simplifying and promoting corporate bookings from small to mid-size businesses located in Europe, Middle East, Eurasia and Africa (EMEA). We have also rolled out protocols for meetings and events, to allow for social distancing and maximising outdoor spaces where possible, amongst other initiatives for this segment.
Wyndham branded properties will handle requests such as these at the hotel-level and on a case-by-case basis. Their decision to allow guests to work from their properties will be decided upon with health and safety at the forefront of each decision. The health, safety and wellbeing of guests, team members and partners has been and will continue to be our number one priority. Our Wyndham Easy Book initiative gives small to mid-size businesses a range of properties to choose from around the world and we are looking forward to introducing even more options for our business, and M!CE travellers.
It’s difficult to say which trends will stick post COVID-19 but I do feel that this culture of offering workspaces in hotels could be one that evolves. As the hospitality sector continues to shift and adapt, we are seeing an uptick in digital and remote work, which could result in an increase of people and businesses using hotels and their spaces in new and unique ways to benefit their business or work. At Wyndham Hotels & Resorts, we are focused on providing guests with safe and memorable experiences
We are continuing to closely monitor how the situation at hand evolves, as well as adapting over time to demand, trends and new opportunities in the sector. We are currently focused on the health, safety and wellbeing of our guests, team members and partners as we navigate through this new era of travel.
“It’s difficult to say which trends will stick post COVID-19 but this culture of offering workspaces could be one that evolves”