Radisson launches new midscale brand

Park Inn & Suites by Radisson, a new midscale brand by Radisson Hotel Group has been launched in partnership with Treebo Hotels parent Ruptub Solutions Private Limited.

Ramzy Fenianos, Chief Development Officer, Asia Pacific, Radisson, said, “COVID was a slow time for the industry and during that time we looked at how we could grow. We looked at India which is one of our largest strategic markets. This is part of our five-year plan in India and the country is an incubator for this brand. The brand will offer midscale hotels in India an opportunity to enhance their visibility.”

“We have been incubating this brand for the last year and a half. This capitalises on a space in the market between premium economy and economy segments and very few brands operate in this space. We collectively aim to leverage the group’s hospitality expertise combined with our technology offerings. The coming years will prove to be the game-changer for India’s hospitality industry,” said Sidharth Gupta, Founder and Director, Ruptub Solutions.