The Farm at San Benito is a world-class holistic medical wellness resort located in Lipa, Batangas, a 90-minute drive south of Manila, Philippines. Jennifer Sanvictores, Director of Sales & Marketing, The Farm at San Benito, talks about the unique aspects of the resort and more!
Please explain the concept and USP of the resort.
Over the years, The Farm at San Benito has successfully helped thousands of people in their quest to live a healthier and balanced lifestyle through integrative medical services, preventive health care practices, and awareness on consuming nutritious food in its purest form. The resort offers natural and holistic medically-supervised health optimisation programmes addressing some of the most alarming and prevalent lifestyle illnesses today such as diabetes, obesity, hypertension, hormonal imbalance, as well as anxiety, stress, and depression. Programmes are carefully planned and conducted by internationally-trained integrative medical doctors, spa therapists, nutritionists, living food experts, fitness coaches, and yoga teachers. With only 33 exclusive suites and villas, a well-maintained property, world-class service, and the Filipinos’ nurturing touch, The Farm offers guests an unparalleled life-changing holiday experience.
Our five healing components are plant-based (vegan) whole foods, holistic integrative medical services, nurturing spa treatments and hydrotherapy water wellness, mindful movement and fitness activities, and healing environment & heartfelt service. Our health optimisation programmes are: De-Stress & Revivify, Beauty & Vitality, Pain Management & Mental Health, Detox Cleanse, Weight Management, Diabetes Prevention & Heart Health, and Fitness & Sports Enhancement.
What segment of clients are you targeting?
Our target market is upper-middle to high class individuals facing pressures in their working life with issues such as stress, poor diet, and sedentary lifestyles. The age group is mainly people aged 35 and above.
Which are your top 10 markets?
As of January, our top 10 markets were the Philippines, Hong Kong, USA, Japan, Singapore, India, Australia, UK, Saudi Arabia, and Kuwait.
According to you, in the global hospitality space, where does Asia stand?
Asia is known for wellness tourism, from soul searching, yoga retreat, and a spa holiday to a short break to detox or a full-blown weight management programme in a beautiful resort setting.
Could you enumerate on the kind of challenges you face and the ways you deal with them?
The Philippines is not a known destination for wellness and this is the biggest challenge. Thailand and Bali are the more popular travel destinations for a wellness holiday. At The Farm, we focus on the unique life transformative experiences that we offer through our medically supervised health optimisation programmes. Our team of licensed professionals is trained specifically on science-based, evidence-based, and a results-driven approach to attaining optimal health.