HVS and ANAROCK join hands

Anuj Puri, Chairman, ANAROCK Property Consultants, talks about the firm’s latest partnership with HVS to form HVS ANAROCK. He also describes what this alliance will mean for both parties.

Please tell us about HVS’ association with ANAROCK.

ANAROCK Property Consultants has partnered with HVS and as a new business vertical of the ANAROCK Group, HVS ANAROCK will focus on brokerage feasibility studies, operator searches, appraisals, executive search and other hospitality sector consulting and advisory services throughout South Asia.

As Chairman, ANAROCK Property Consultants, I take on the added role of Chairman – Hospitality, HVS ANAROCK, and the firm’s soon-to-be-appointed CEO will report to me. Shobhit Agarwal, MD & CEO, ANAROCK Capital, heads the transactions vertical at HVS ANAROCK.

How is this partnership going to be different from your previous alliance?
The partnership will result in HVS ANAROCK’s rapid expansion in the region. India has always been an exciting hospitality market, and HVS ANAROCK is targeting a concentric outward growth into the hottest South Asian markets from here. HVS India has had more than two decades of exposure in the country, and ANAROCK is India’s fastest-growing full-deck real estate services company.

How will the partnership benefit HVS?

By partnering with ANAROCK, HVS will leverage ANAROCK’s proprietary real estate funding platform to increase HVS India’s revenues by up to 75 per cent over the next two years. Tourism in India is growing by over 15 per cent annually, and the launch of HVS ANAROCK coincides with some of the most exciting times for the Indian hospitality industry.

Where do you think the Indian hospitality industry is headed and how do you look to gain from it?
There is a large number of funding, divestment, and acquisition deals to be tapped into, and HVS ANAROCK already has excellent relationships with India’s leading hospitality operators. Over the past four years, India has seen four to five major hospitality-related deals annually, with leading private equity players being active participants on the funding side.