Boosting F&B Revenue

The F&B segment of a hotel business drives the maximum revenue. Amidst tough competition, hotels have to make sure that they continuously reinvent themselves.

Chef Diwas Wadhera
Executive Sous Chef
Crowne Plaza New Delhi Mayur Vihar Noida

The most important thing that keeps me motivated as a chef is a smile from my guests. The profession of a chef is not what you choose but one that chooses you. I not only imbibe the interests of guests at the hotel but also educate them on various cuisines.

We strive to maintain quality and consistency in the delicacies we serve. Meeting guest expectations while still leaving room for experimentation helps bring customers back for more, boosting revenue in the long run. The millennial generation of today is keen on exploring new options and cuisines, and is not hesitant to spend more. The trend of accompanying food with good beverages is also catching up. Regular F&B promotions and deals on social networking sites also help boost sales, thereby enhancing revenue earnings.

Varun Kumar
F&B Manager
Holiday Inn Chennai OMR IT Expressway

Maximising revenue is all about regularly looking at new opportunities for attracting potential customers. The main elements in formulating any strategy are location and what guests want from a brand. Promotions are streamlined based on what is already there in the market and what guests would love to experience. All these elements boil down to the question of whether or not your guests are enjoying what you have for them. You need to analyse if you are targeting all your market segments. For instance, our hotel is located at one end of Old Mahabalipuram Road that goes up to Puducherry. The East Coast Road that runs behind the hotel is a high-end residential area. We are also nestled in the heart of the corporate hub of the city. Hence, we are strategically located to cater to the corporate, family, and leisure guest.

We also aim to promote our breakfast menu besides lunch and dinner and have an elaborate spread laid out on all days. Our guests are already in love with what we offer to them. Guests can even walk in to experience the delicious fare that is available over weekends. At Holiday Inn, it is always about being yourself. We believe our guests should feel comfortable in doing what they love and we go the extra mile to fulfil their needs. It is not just promotions but experiences too that matter to us.