Lemon Tree on expansion spree

The Lemon Tree Hotel Company opened its twin properties, Lemon Tree Hotel, Sector 60, and Red Fox Hotel, Sector 60, in Gurugram recently. In an exclusive interaction, Vikramjit Singh, President and Chief Revenue Officer, The Lemon Tree Hotel Company, spills the beans on the company’s upcoming plans.

Nisha Verma

Why have you chosen Gurugram as a destination for the new properties, despite already having so many hotels here?
With these twin hotels, our count in Gurugram goes to about 530 rooms. The reason why we chose this location is because the catchment area includes the Golf Course Extension Road, Golf Course Road, and Sohna Road, all coming up in a big way. After Cyber City, this is where the next boom is going to happen, as the maximum commercial development is coming here. I feel that there will never be a dearth of business in this part of town. We have also put up one of the largest convention centres in this part of the NCR region that will help us fill up the rooms. Our experience says that one can never go wrong in Gurugram. We have been in this city since 2004. All our hotels have an average occupancy rate of more than 80 per cent, making us very bullish about Gurugram.